M6, New identity ads break

Bold, digital, smooth

I was comissioned to produce around 60 jingles for M6’s new identity. There were two kinds of jingle : opening and closing. The opening ad breaks create a smooth transition towards the ad while the closing jingles act as openers to signal the return to the program. Each jingle is created from primitive shapes of the logo. This was a subtle work between 2D and 3D to get a unique design that gave depth to the whole identity.